“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Boost Your Business with Expert Lead Acquisition
Are you grappling with the challenge of generating high-quality leads that convert into active users for your SaaS product? Perhaps ineffective targeting, ambiguous marketing messaging, or underperforming campaigns are impeding your potential growth. Additionally, the lack of a multi-channel approach and insufficient use of intent data and marketing automation may be hindering your efforts. Regardless of the hurdles your SaaS business may be encountering, without a consistent influx of potent leads, your overall growth is likely stunted.
Your journey towards surmounting these difficulties begins with embracing the right lead generation strategies. The crux of lead generation in the SaaS industry lies within accurately identifying your target audience, establishing meaningful connections with potential users, and nurturing these relationships to drive conversions and subscriptions.
At Single Grain, we comprehend the intricacies of lead generation in the SaaS landscape and possess the expertise to alleviate these stress points. As seasoned lead generation strategists, we tailor our approach to meet your unique SaaS needs, ensuring a custom-made solution that secures high-converting leads for your business. Our strategies include leveraging intent data and marketing automation, employing a multi-channel approach, and focusing on inbound marketing and Account-Based Marketing (ABM) to engage and convert your target audience effectively.
Single Grain: Your Go-To Lead Generation Specialists
Single Grain is a trusted lead generation agency with a deep understanding of the SaaS industry. Our team begins by comprehending your software solution from every angle, enabling us to accurately identify your ideal user base. With these well-defined targets, we excel at creating compelling messages that resonate with your potential software users. We also emphasize the importance of personalized content and progressive profiling to ensure our campaigns are highly targeted and effective.
Furthermore, we assess the performance of ongoing campaigns, continuously refining and adjusting strategies to boost the influx of high-quality leads. We are fervent about tracking and analyzing, seizing every opportunity to optimize your campaigns for maximum impact in the SaaS market. Our focus on continuous conversion optimization ensures that we are always improving and iterating based on data-driven insights.
Most importantly, we strongly believe in transparent communication. We take pride in our collaboration with clients, ensuring you are always informed about your campaign’s progress and performance.
Our lead generation solutions at Single Grain, tailored for the SaaS industry, include:
- Target audience research
- Goal-oriented campaign design
- Performance analysis and optimizations
- In-depth reporting and communication
- Conversion rate optimization
- eMail marketing
- Social media advertising
- Content marketing
- Multi-channel strategies
- Intent data and marketing automation
- Inbound marketing and ABM
- Personalized content and progressive profiling
- Metrics and ROI tracking
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Land $5M+ Clients in Luxury Home Building
Luxury home builder seeks lead generation advice without relying on architects. Learn to target high-end events, magazines, and use intent-based lists, geofencing, and cold emails. **Timestamps:** 00:00 - Introduction 04:16 - Intent-Based Lists 06:31 - Showing Portfolio 08:32 - Target Audience 09:55 - Marketing Strategies 10:44 - Geofencing 11:14 - Offshore Recruiting 12:41 - Data from Crunchbase 13:11 - New Software for Leads
Learn More About The Work We’ve Done
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MQL Driven by LinkedIn Ads Increased By 193%
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$47k in Profit With a Single Email Campaign
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Increasing Revenue for Learning A-Z over 2024 Using Paid Media
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Launching a Successful Lead Gen Strategy for Interchain’s Annual Hackathon Event
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Click-Through Rate Increased by 325%
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2x ROAS Increase Across All Channels
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Converting Top BOF Creative Into a Full Funnel Strategy
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Growing Brand Awareness with Meta Campaign
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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300% ROI In Just 9 Months
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75% Lift in Add-to-Cart Rate
Frequently Asked Questions
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What is a lead generation agency?
A lead generation agency is a company that creates and executes strategies to help businesses attract potential customers likely to convert. They may use methods like SEO and PPC advertising to generate leads.
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Is starting a lead generation agency worth it?
Starting a lead generation agency can be worthwhile if you have sales and marketing skills. It offers a valuable service to businesses with existing demand, without the need to create new products or strategies.
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How much do you pay for lead generation?
The cost for lead generation varies, with the average cost per lead being $198, and per appointment ranging from $150 to $250. Retainer fees typically range from $3,000 to $20,000 per month.
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How do you become a lead generation agent?
To become a lead generation agent, consider obtaining at least a bachelor's degree, as it enhances critical thinking skills needed in the field.
If you were unable to find the answer you've been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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The Benefits of Lead Generation Outsourcing
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Lead Generation Case Study: 7 Examples of Success
Case studies are one of the most important lead generation strategies. A good case study not only proves a marketing company’s success, but also zones in on the strategies used…
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Your Guide to the Top 5 SaaS Marketing Agencies in 2025
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Level Up Your Marketing Knowledge
Marketing School
A top business podcast with 90
million downloads
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading
Entrepreneurs
Entrepreneurs
