Are your customers disengaging just before they reach the finish line? You see them lingering on your site, adding items to their carts, coming within a breath of conversion… and then abandoning without a trace.
It’s a frustrating scenario that many businesses face. You’re investing in capturing potential customers, but a significant percentage slips away. These unfavourable conditions cripple growth and negatively impact your ROI.
The solution lies in a strategic retargeting campaign. By tracing their digital footprints, you can reintroduce your product or service to lost customers and entice them to return and make their purchase.
For an effective and efficient retargeting strategy, you need a partner like Single Grain. We pride ourselves as a top retargeting agency that knows just when, where, and how to engage these almost-converts to realize their purchase potential.
Single Grain, as an expert retargeting agency, is uniquely positioned to help you formulate and implement an effective retargeting strategy. We take a deep, data-driven dive into your business to pinpoint where and why customers are leaving. Our team will turn this insight into tailor-made retargeting strategies to rope back in slipping customers and accelerate your conversion rates.
We are not just about bringing back the lost customers; our strategies ensure they stay, engage and become loyal patrons. Through purposeful personalization, we create a user experience that not only appeals to returning customers but is memorable enough to encourage brand loyalty.
Your business can tap into our years of expertise to minimize customer loss and amplify conversions. Let Single Grain construct the retargeting mechanism that is perfect for your needs. Here’s what the Single Grain service umbrella offers:
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift from performance to brand marketing, emphasizing full-funnel approaches and impression-based channels for long-term growth. They explore the move from conversion-based ads to including consideration and awareness, the significance of creating distinct audiences, and the challenges of attribution in digital marketing. The conversation also covers the unreliability of data, the importance of analyzing campaign impacts beyond 90 days, and the limitations of platforms like Facebook and Google. They underline the necessity of patience, incremental spending in top-of-funnel campaigns, and the role of competent agencies. This dialogue offers insights into adapting to paid advertising's changing dynamics for sustainable growth.
The cost to retarget typically ranges from $0.66 to $1.23 per click.
Remarketing companies help businesses target ads to people who have previously visited their website or interacted with their content on social media.
Retargeting means directing a message, often in advertising, toward a different audience or targeting someone or something again after an initial engagement.
Retargeting example: Display ads with discounts to users who visited a clearance section, promote new products to past customers, or show cart contents to those who abandoned their checkout.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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